Welcome to the Anderton Creative Blog. If you want to hear what a young man thinks about advertising issues and trends, you have come to the right place. I will also talk about one campaign a post that caught my attention or that I love. Let’s get into it.
Social media in a pandemic
I have been living this scenario, as many of you are, for what seems to be an eternity. Only recently, I have sat back and thought about what I am doing differently during this time in regard to social media. The company I currently work for has some social media structure, but by no means are heavily invested in it. After some thought and looking back on what I and other accounts are doing, these are three things I would do right now when running a social media account.
1. Spread facts and information pertinent to your brand
This could mean the reopening of your state or a change in status for your brand. These are facts your patrons need to know. This should be priority one when pushing content on social media during this time.
2. Post and share helpful info
I have been pushing a lot of shared content about working from home and how to be safe in public. By no means is my company the expert in this but sharing content about these topics and more is helpful for your audience.
3. Mind-numbing or sense of normal
Lots of people are searching for moments of normal, where they can escape the reality of what is going on right now. As a brand, you can help people obtain moments of joy or just mind-numbing entertainment. Some brands can do this better than others, but every brand can find a way to give their audience a moment.
An example of this would be, a professional sports team running back old highlights or starting debates among their fans. This gives the fans some sense of normalcy when arguing that Dirk is definitely the second-best power forward of all time or just watching old highlights from the 2011 championship run for the Mavericks. I know I am guilty of both of these things. Give your audience some escape and they will be grateful for it.
Campaign Spotlight
Since it is a pandemic themed post, I might as well share my favorite pandemic themed campaign so far.
Nike Post
This was posted on Nike’s social media and I immediately felt emotion when I read it. I have played sports my whole life and I have definitely “hit the game winner for the finals” when I was younger. I can relate to the feeling of wanting to play in front of a crowd. This is a perfect spin on a global movement that makes it relatable and personal to Nike’s specific audience. This is my favorite covid-19 related campaign I have seen so far because I can relate to this.
This is how you create a movement. The action they want from us is general and global, but the way they package it is personal and niche. If you would like to urge your audience to stay home or donate or whatever, find a wrapping paper that hits them personally.