Campaign Strategy Portfolio

This portfolio contains campaigns I built from the beginning and later pitched to the respective brands.

To view the whole plan book, click on the button to download the file.

Postal Methods 2019

Postal Methods is a web to post company that services clients all over the world. Postal Methods was in the midst of rebuilding their website and updating the programing behind the service. Along with these foundational service changes, Postal Methods was looking to dip their feet into paid promotion and advertising. Postal Methods has never advertised or done any sort of paid promotion. This plan book proposed an experimental IMC plan for the year of 2019. In the plan book is research insights done by my team, planning strategy, creative strategy and budget allocation.

Humane Society of Central Texas

The Humane Society of Central Texas is a non-profit organization with limited resources allocated towards marketing. Most of the marketing done by the humane society is geared toward donation generation. My team tried to create a campaign that focused on adoption generation with a budget of $400 dollars a month. This campaign hit home with me because my dog came from this organization.