Black and white are the colors I chose to represent my brand. First, it represents the foundational colors of the craft I am building a career around. Black pen on white paper. I also like the industrial theme of art, as you can see in my home page, and the black and white color adds to that theme. CA are my initials and reversed it is Anderton Creative.
The best part of this logo are the subliminal messages. First as i mentioned before black and white are the beginnings of writing in color, but the reverse type style I chose represents a nod to the past and a look toward innovation.
The second subliminal message is the structure of the logo. I started my career in print advertising. I feel I can work in any medium in any capacity and I wanted my logo to show that. The logo is square and edgy inside a box except for the tale of the A. I always look to innovate and think outside the box.